Should we have a pale skin is beautiful campaign to tackle skin cancer?

The skin cancer epidemic is huge right now.Should the media be focusing on teaching people we don't have to be tanned to be beautiful?Thoughts please! ie.Use Nicole Kidman as an example on pale beauty.Should we have a pale skin is beautiful campaign to tackle skin cancer?
That's a fantastic idea. Nicole Kidman and Anne Hathaway would be great spokespersons for staying out of the sun. When they do interviews in magazines, both of them emphasize the importance of sun protection.





Fake tans are perfectly safe, even though they look really fake. It's the real tans (from the sun or tanning beds) that can cause skin cancer. I don't really think we need a campaign against using fake tanner and looking like an oompa-loompa.Should we have a pale skin is beautiful campaign to tackle skin cancer?
pale skin does look better i think, as long as it is smooth. yea fake tans look horrid.
Definitely, I hate fake tan, it looks so... fake. Lol :)