What is the best marketing campaign for a service business?

Hi, I started a carpet/hard floor cleaning business. What is the best way to get commercial/office business? Should I use brochures and business cards to stick in the door at night? Day cold calling%26lt;no success so far%26gt;?


Thank youWhat is the best marketing campaign for a service business?
Firstly and most importantly, make sure you have an efficient business. Your business is as good as your people. How reliable are your cleaners? Will they turn up? Do you have cleaners on standby who can step in if needed? Do you have an SMS alert system set up so that you can get emergency replacement cleaners?





Get a website, because that is where people go these days when they are making a decision about a company. A lot of work by you and your sales reps could be wasted if people go to a site that doesn't sell you properly.





Get the site looking professional with lots of good content about what you do. Do you specialise in particular sectors like pubs, bars, nightclubs, restaurants, small offices, large offices? Create sections on your site for these with lots of good information about your expertise.





Do you have customers who would agree to testimonials from them on your site? Get them written and put on.





Have you won awards? Done charity work? Contributed to the local community? Get this all written up and put on the site.





Add a blog to the site and update it regularly with your accomplishments, news and views.





Get an online marketing person to make sure that your site is appearing on the search engines for the search terms that you would want to be found for. Get monthly reports on your site visitors and plan your online marketing on a monthly basis.





Get out in the real world and network. Tell local businesses that you can solve their cleaning problems. Talk about your reliability and show them the testimonials on your website.





Come up with a special angle to get attention - a specialist area you can talk about, anything to make you stand out from the competition. Special offers for a limited time work well.





Create business cards and a flyer, and add a good selling message. Include a phone number so people can talk to you. Local coffee shops, pubs, music shops, libraries, community centres, newsagents, health clubs often have counters and noticeboards where you could put your flyers. You could invest in some perspex 'take ones' to put on counters at these places that will keep your flyers in sight and looking professional.





Build a list of prospects and add ten new prospects every day. Set targets for converting prospects into clients. Build more business with your existing clients.





Look for newsworthy PR angles such as good causes to get involved with locally that will allow you to get yourself publicity in the local paper and local radio or TV.





Hope this helps!





Katy Ortega


http;//www.biz247.bizWhat is the best marketing campaign for a service business?
The most important thing is to have a website, even if it's only one page. You can create one very cheaply. The next thing you want is a way to capture your visitor's information. You could offer free cleaning tips or just special offers to entice them to leave their info. I have a flier that is very effective that you could slip under doors in the evening. You also want to get listed on the internet for your local area.





If you need further assistance, please feel free to contact me and I will help you get started.
do you have a website? You certainly would benefit from a site that allows you to show case your work, companies you have worked with etc.





It would also allow you provide testimonials, talk about health and safety issues concerning clean workplaces etc.





You would also be able to create an email marketing database by providing an online coupon discount scheme etc.





If you need any help with any of this just let me know. I can help out. Contact me directly.
Have you tried registering with local.com and yellowpages.com? This will help get your Business name with getting free exposure.